LEGEND MUSIC

Coca-Cola needed dynamic short-form video content to advertise post-mix drinks on large screens across major UK music venues. Because existing brand assets featuring the venue-specific paper cups were virtually non-existent, we had to conceptualize and build an entire asset suite from scratch.

Working closely with a designer, we used Higgsfield to build a conceptual storyboard featuring diverse crowds enjoying Coca-Cola in venue environments. Once signed off, I generated high-fidelity static frames using Google Nanobanana and brought them to life using Kling AI.

Late in the process, strict age-restriction guidelines prohibited close-ups of faces to avoid potentially featuring underage venue goers. To maintain the campaign's vibrant energy while staying fully compliant, I pivoted the visual approach: rendering crowd scenes in dramatic silhouette, while contrasting them with high-tactile, close-up macro shots of the paper cup and the iconic, ice-cold Coca-Cola pour.